London Child Specialist
Web DesignA trust-led website for Dr Rajiv Sood — consultant paediatrician and allergy specialist with 35+ years’ experience — built to give anxious parents confidence and make booking effortless.
35+
Years experience
8
ACCEA Awards
3
Hospital locations
320+
Patient reviews
A career of genuine dedication. A website to match.
Dr Rajiv Sood has spent more than 35 years caring for children. He holds the FRCPCH, leads oral immunotherapy programmes across three London hospitals, and has received eight national Clinical Excellence Awards (ACCEA) — the kind of recognition that takes a career of genuine dedication to earn. What he didn’t have was a website that did any of that justice.
The brief was clear: build something that would immediately put anxious parents at ease, communicate the depth of Dr Sood’s expertise without feeling clinical or cold, and make it as simple as possible to take the next step and book an appointment. Every parent who lands on this site is probably worried about their child. The site needed to meet them there.
London Child Specialist
Dr Rajiv Sood is a consultant paediatrician and allergy specialist with over 35 years of clinical experience, holding the FRCPCH and leading oral immunotherapy programmes across three London hospitals.
Medical websites have a tendency to fall into one of two traps: they either feel like a GP surgery leaflet from 2009, or they overcorrect and become so polished they feel impersonal. Dr Sood’s practice sits in neither camp. He’s a deeply experienced clinician who genuinely listens — someone who lets five-year-olds hold the stethoscope during consultations and takes no question as too much trouble. The website needed to reflect that personality. The second challenge was structure: general paediatrics, three distinct allergy services, and a growing library of parent-facing advice content all needed to pull together into a coherent, easy-to-navigate site without losing anyone who’s just looking for a phone number.
What We Delivered
- Custom-built website with a calm, trust-building design in Dr Sood’s teal-green brand palette
- Clear service pages covering General Paediatrics, Allergy Testing & Diagnosis, and Oral Immunotherapy (OIT)
- Conditions library — plain-English guides to food allergy, eczema, asthma, hayfever, reflux, faltering growth, urticaria, and more
- Oral immunotherapy showcase with dedicated programme pages for peanut, milk, egg, and cashew & pistachio
- Integrated Doctify review display (4.92★ from over 320 verified patient reviews)
- Dr Sood’s biography and credentials — FRCPCH, ACCEA awards, GMC registration, professional memberships
- Three-location clinic information with session times and direct booking links
- Parent advice hub with articles and embedded video content
- Mobile-first, fully responsive design
- Performance-optimised with fast load times on all devices
- On-page SEO targeting London paediatric and allergy search terms
- Schema markup for medical organisation, breadcrumbs, and reviews
A website as unhurried as a consultation.
A website that feels as unhurried as a consultation with Dr Sood himself. Parents searching for answers find clear signposts to the right service. Returning patients can find clinic times and contact numbers in seconds. And anyone coming across Dr Sood’s name for the first time gets an immediate, honest sense of who he is and what 35 years of experience actually looks like in practice.
A Few Pages
Pages from the finished site, designed to reassure anxious parents.
Like What You See?
Ready to start a project? Let us bring the same craft and attention to detail to your next build.
Start a Project